Global Brands’ Crooked Beverage Co range of craft alcoholic sodas, announces drinks sponsorship of Europe’s largest Drag World Convention.
Dragworld, a celebration of all things drag, debuted last year selling an incredible 11,000 tickets. The popularity and buzz surrounding the convention led to international fans from far and wide including Australia, USA and Japan flocking to the event.
Held on 18-19 August at London Olympia, as sole RTD sponsor, Crooked will line the central bar with fruity, alcoholic soda offerings.
Available to buy at the event in three flavours, Dayglo Skies (Raspberry & Lime) Mother Moon (Pomegranate & Peach) and Midnight Stage (Blood Orange & Passionfruit), on site sampling activation will ensure everyone that attends starts their experience with a taste of Crooked.
This year’s event boasts a line-up of some of the most celebrated Queens, including stars of Ru Paul’s Drag Race Alaska 5000, Jinkx Monsoon, Violet Chachki and Celebrity Big Brother winner Courtney Act.
Smashing last year’s sales, 20,000 drag devotees are expected to attend over the weekend.
Crooked has also teamed up with some exciting LGBTQ influencers such as Joseph Harwood, Freida Slaves and Bimini The Queen to create some explosive Instagram content live from the event, which can be found @crookedbevco.
Crooked Beverage Co brand manager Charlie Leaver said: “Being the sole RTD sponsor of Drag World was a no brainer. Crooked is proud to support the LGBTQ community, we’re big advocates for having fun and being wholeheartedly accepting and our passion for art, as evidenced by our can design synergises with the beautiful aesthetics and attention to detail that Drag Queens are all about!”