Crooked spreads brand awareness with ‘It’s All Good!’ campaign


Global Brands aims to inspire consumers to make ‘better’ decisions when choosing alcoholic beverages through a new campaign from Crooked Beverage Co.

Entitled ‘It’s All Good!’, the campaign will focus on highlighting key attributes of the craft alcoholic soda such as being registered with the Vegan Society and containing no artificial colours, flavours or nasties.

Since its launch in 2017, the Crooked Beverage Co has grown in value and volume across the on and off-trade. Incorporating natural ingredients and fruit juice, the RTD brand has created a malt-based beverage that is low in sugar, containing less than 5g per 100ml.

Charlie Leaver, brand manager at Global Brands, said: “With consumer trends such as craft alcohol, sugar reduction and veganism on the rise, Crooked Beverage Co is the answer to a growing consumer need.

“As well as offering mindful consumers an alternative alcoholic beverage, we want to inspire consumers who are becoming ever more conscious about their diet and drinking habits to consider what goes into their drinks more.”

The three natural Crooked flavours include Mother Moon, a naturally sweet peach and pomegranate mix, Midnight Stage, which consists of bold blood orange and passionfruit, and Dayglo Skies, a concoction of refreshing raspberry and lime.

Available in leading supermarkets and various independent trade locations, all three flavours come in at 4.7% ABV in 330ml recyclable cans.

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