A new premium tonic water, claimed to contain no quinine or artificial ingredients, has launched in the UK.
Cushiedoos is made with natural artesian mountain water and a blend of Scottish heather, Scottish silver birch, yellow gentian and wormwood.
The Scottish heather and Scottish silver birch are both wild-foraged in the Scottish Highlands, and the yellow gentian and wormwood are being cultivated at the Secret Herb Garden, a specialist herb nursery near Edinburgh.
The only other ingredients that go into Cushiedoos are citric acid and British beet sugar. The low sugar means it is only 24kcal per 100ml.
Andrew Ligertwood, founder of Drink Better Ltd and the creator of Cushiedoos tonic, said: “Scotland has a reputation for excellence when it comes to our amazing natural larder.”
“Provenance, sustainable sourcing and supporting the local area are very high up the value index when it comes to marketing and promotion and buyer motivation.
“It struck me, as a I was enjoying a gin and tonic – the gin was made in Scotland but the tonic wasn’t – that there was a gap for a premium tonic water made using Scottish ingredients and research then showed me that there was a demand for it.”
Andrew founded Drink Better Ltd in 2016. Since launching Cushiedoos in April 2018, he has established 30 on and off-trade accounts including Drinkmonger, Balgove Larder, The Sheraton One Square and 56 North.
Andrew added: “Everything we use in Cushiedoos is natural: there’s nothing synthetic, nothing has been tampered with. The botanicals provide the balance between bitterness and freshness, the lack of quinine and lower levels of citric acid means it has an extraordinary smoothness and clean aftertaste.
“My aspiration is to have as minimal a carbon footprint as possible, by using Scottish ingredients wherever possible and by managing our entire production process within Scotland.
“At the moment I have to buy in yellow gentian and wormwood but as soon as the plants being grown by the expert team at the Secret Herb Garden reach maturity they will be put straight into use.”
Cushiedoos is currently available to the on-trade via Inverarity Morton, JW Filshill, Royal Mile Whiskies, Huffman’s, Luvians and Dunns Food & Drink.