Customers look to pubs to offer ultimate TV Experience


  • Watching live sport in Ultra HD is a better experience, says sports fans
  • 90% of pub-goers say the TV in pubs should be at least as good as at home
  • Ultra HD (UHD) offers 4 times the picture quality of HD

Pub-goers are looking to hospitality venues to provide live sport in the best possible picture quality according to recent research, which shows that 90% of sports fans expect the TVs in venues to be at least as good as the TVs they have at home.

This research, conducted by Ipsos in September, also found that a similar number (89%) of pub goers agreed that watching live sport on TV is a better experience if it is in Ultra High Definition (UHD).

Therefore, following the launch of the only dedicated UHD channels available to commercial outlets this summer, Sky Business is equipping hospitality venues with a free UHD TV to help them offer the very best live viewing they can, and encourage sports fans off their sofa and into pubs, bars and clubs.

Tracy Harrison, Director of Marketing, Sky Business TV said: “We know how important it is to provide the ultimate viewing experience in venue for both licensees and consumers.

“Watching together in hospitality venues has always provided an unbeatable communal experience when it comes to live sport and we want to ensure our customers are set up for success,  helping to bring sports fans closer to the action than ever before with the best picture quality.. This football season has already got off to an amazing start, and now the wider rollout of UHD gives consumers even more reason to visit the pub.”

Sky Business is offering new customers that sign up before 31 October either a large free UHD TV or two small free UHD TVs when they take Sky Sports. This will enable businesses to show the biggest live games in the best picture quality, keeping customers happy.  

Sky Sports offers the most UHD content available to businesses in the UK, with an unmissable line up of sport to round out the year, with matches from the Premier League, Scottish Premiership, Women’s Super League, as well as the F1 season finale and the PDC Darts World Championships, all available in UHD, providing out of home sports fans with the ultimate viewing experience.

For more information, please call 03301 621 371, or visit the following page:

https://skyforbusiness.sky.com/sb/portal/business/uk/campaigns/freeuhdtv?utm_source=Bar+Magazine+&utm_medium=Press+Release&utm_campaign=sky_q_free_tv_offer_october&utm_content=free_tv

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