Darling Spuds reveals new flavours and packaging

Darling Spuds crisps range

Independent crisp brand Darling Spuds has launched new flavours and packaging as it prepares to mark its tenth anniversary next year.

Thai Sweet Chilli, Sea Salt & Cracked Black Pepper and Ham & English Mustard have been added to the range, joining Somerset Cheddar & Onion, Mediterranean Sea Salt, and Sea Salt & Modena Balsamic Vinegar.

All six flavours have been given a new look with updated packaging. The salt, calories and fat content of the hand-cooked potato crisps have also been reduced.

The Darling Spuds flavours of hand-cooked crisps are all natural and all vegetarian, with most flavours also vegan friendly and gluten-free.

Darling Spuds is part of the Salty Dog snack family, which was founded by Dave and Judy Willis in 2003 and is still 100% family-owned.

Salty Dog is well known for its cool crisps, nibbly nuts and other snacks. Sister brand Darling Spuds followed in 2010, with hand-cooked crisps and roasted corn kernels.

The new-look packs are available in 40g sizes, with Mediterranean Sea Salt, Sea Salt & Modena Balsamic Vinegar, Thai Sweet Chilli, and Somerset Cheddar & Onion also available in larger, sharing 150g packs.

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