Independent crisp brand Darling Spuds has launched new flavours and packaging as it prepares to mark its tenth anniversary next year.
Thai Sweet Chilli, Sea Salt & Cracked Black Pepper and Ham & English Mustard have been added to the range, joining Somerset Cheddar & Onion, Mediterranean Sea Salt, and Sea Salt & Modena Balsamic Vinegar.
All six flavours have been given a new look with updated packaging. The salt, calories and fat content of the hand-cooked potato crisps have also been reduced.
The Darling Spuds flavours of hand-cooked crisps are all natural and all vegetarian, with most flavours also vegan friendly and gluten-free.
Darling Spuds is part of the Salty Dog snack family, which was founded by Dave and Judy Willis in 2003 and is still 100% family-owned.
Salty Dog is well known for its cool crisps, nibbly nuts and other snacks. Sister brand Darling Spuds followed in 2010, with hand-cooked crisps and roasted corn kernels.
The new-look packs are available in 40g sizes, with Mediterranean Sea Salt, Sea Salt & Modena Balsamic Vinegar, Thai Sweet Chilli, and Somerset Cheddar & Onion also available in larger, sharing 150g packs.