Sunmagic Juices relaunches Daymer Bay Drinks as premium artisan juices and lemonades brand
Daymer Bay Drinks have launcheda new premium, artisan range of juices and lemonades set to make waves this summer.
In striking 250ml single serve glass bottles, the naturally delicious and refreshing range comprises five Not from Concentrate premium juices, namely Orange, Cloudy Apple, Pineapple, Tomato and Apple & Mango. The new range also features two still lemonades, Cloudy Lemonade and Raspberry Lemonade, made using freshly squeezed lemon juice and complimented by a perfectly balanced Cranberry Juice drink.
The new juices and lemonades are ideal for licensed outlets and the on trade, along with catering and foodservice, including coffee shops, tourist attractions and travel. Stocks are available now, with branded POS support offered upon request.
Daymer Bay Drinks originally launched in 2010 as an iced tea brand. It was owned by Jenks Brands and produced in the West Country, close to the Bay that inspired its name. The brand was acquired by Sunmagic Juices in 2020, joining their portfolio of other brands including The Village Press and Sunmagic.
Andy Lewis, Marketing Controller at Sunmagic Juices, brings the story up to date:
“Given the latest trends, the adult soft drinks sector is set to flourish, and Daymer Bayis abrand that suits the sector perfectly. Our new 250ml premium juices and lemonades are all British produced in glass bottles and can be enjoyed as a single serve option, and also as a mixer in cocktails and mocktails. The launch opens up a huge opportunity in the soft drinks category as the out of home sector continues to recover from the impact of Covid.”
Daymer Bay – an exciting new alternative
Daymer Bay Drinks addresses the growing demand for premium soft drinks and mixers for adults. This trend, alongside the growth of teetotalism, has been a key driver of the premiumisation of soft drinks and mixers. The new range offers an exciting alternative to alcohol, appealing to the 20% and growing of UK adults who choose not to drink alcohol, either at home or when they go out. The proportion is highest among 18 to 24 year-olds, with one third claiming to be teetotal.
The new Daymer BayDrinks range contains no artificial preservatives, colours, flavourings or allergens. Daymer Bay also addresses the growing environmental concern surrounding plastic, with its glass bottles being 100% recyclable, appealing to the growing number of consumers interested in sustainability issues, with 53% of UK consumers wanting to reduce their plastic usage.
Daymer Bay – A stunning taste of North Cornwall
Daymer Bay Drinks’ 250 ml glass bottles carry a vibrant, contemporary design. This draws on the Cornish origins of the brand, incorporating elements of the beach andsea, representing the stunning North Cornish bay it is named after. The playful, colourful beach elements and wave design present a bright, modern look, which stands outs wherever it is seen, including in fridges and back bars. The design also features a printed navy-blue cap showing the new logo.
Daymer Bay don’t just look good, they taste great too. “Taste appeal is the most important factor in premium soft drinks,” says Andy Lewis. Adult soft drinks are seen as a “pick me up” and most often drunk on their own (70%) versus 30% as mixers. “The clearest evidence of our new drinks’ premium value and great taste is their high quality ingredients, reinforced by the fantastic feedback we’ve received from everyone who has tasted them so far.”
Daymer Bay – the out of home opportunity beckons
- Soft drinks represent a quarter of on-trade volume
- Sales by value are up 2.7% year-on-year at £4.6bn, making it a stronger performer than key categories like beer, cider or wine. 1
- The value of soft drinks and mixer sales is growing at a much faster pace than volume – a sure sign that consumers are choosing higher cost options.
- The value of premium mixer sales rocketed by 81.3% in 2019 to £323.1m 
- People are more likely to choose a non-alcoholic beverage if there is a greater selection on offer
The shift towards natural ingredients is a recurring trend across food categories, with 66% of global consumers actively buying natural food/drink products
The juice experts
Sunmagic Juices’ NPD and purchasing team have many years’ experience sourcing and producing award winning juices and juice blends. The Daymer Bayjuices and lemonadesrangeare packed here in the UK, eliminating supply and price inflation risks linked with Brexit. Theproduction site has BRC AA grade accreditation and a state of the art glass line for hot and cold fill premium quality products. As demand for Daymer Bay Drinks grows, the site has capacity to produce 1 million bottles per week.
Daymer Bay… the tide is high
Andy Lewis says: “Half of all alcohol drinkers say they are limiting their alcohol intake. Adults are more likely than ever before to choose premium options, with taste the key driver and good value growing in importance, given the current economic climate. Our new Daymer Bay Drinks artisan range of premium juices and lemonades addresses these core needs perfectly. As consumer demand for adult soft drinks accelerates its growth, Daymer Bay Drinksoffer stockists strong sales and improved margin potential versus other products. We look forward to working with our trade partners to maximise the opportunity.”
 1 https://www.cga.co.uk/2019/12/10/five-big-drinks-trends-soft-drinks
 CGA On Premise Measurement Tool, 12 months to April 2019
 GlobalData 2016 Q4 global consumer survey