D&D reveals plans for new venue at Soho site


floridita main bar

The former site of Floridita bar and restaurant in London is to be reborn in the new year as cocktail bar, restaurant and music venue 100 Wardour St.

D&D London has revealed plans to revamp its site in the heart of Soho after it was closed due to a fire in May. It was also formerly home to Indian restaurant Carom.

100 Wardour St is being designed by Russell Sage Studio which has worked on many leading bars and restaurants in London including D&D sites such as Quaglino’s and Le Pont de la Tour. This year’s projects have also included Zetter Townhouse in Marylebone, with its Seymour’s Parlour bar, for The Zetter Group.

Set over two floors, it will have an all-day restaurant, lounge and cocktail bar on the ground floor and a second restaurant space on the lower ground floor opening in the evenings, featuring live music performances and world-class guest DJs.

Set to open in January, it will have a total capacity of 425 covers for dining and 872 for events.

Food will be developed under newly appointed executive chef Liam Smith-Laing, previously head chef at La Petite Maison in Istanbul and, before that, at D&D’s restaurant and bar Skylon on London’s Southbank. His menu will offer modern European and Mediterranean cuisine with a twist.

In its previous life, the premises at 90 to 100 Wardour Street were home to the legendary Marquee Club from 1964 to 1988, with headline acts such as The Rolling Stones and Fleetwood Mac, who both made their London debut performances at the club. Click here for a site dedicated to the history of the club.

David Loewi, managing director at D&D London, said: “We are extremely excited to be launching a new concept at this iconic London address.

“There will be many reasons to visit 100 Wardour St: a beautiful new interior by Russell Sage, some great bars, live music, and it’s fantastic to have Liam Smith-Laing back at D&D to head up the kitchens.”

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