Dead Man’s Fingers releases CBD-infused rum

Dead Man's Fingers Hemp Rum

Halewood Wines & Spirits-owned Cornish spiced rum brand Dead Man’s Fingers is tapping into the growing interest in CBD-infused drinks with the launch of a new Hemp expression.

CBD is an ingredient found in hemp and cannabis, which has no psychoactive properties. It is thought to boast a number of health benefits.

Dead Man’s Fingers extracts natural hemp flavouring from hempseeds, which contain naturally occurring levels of CBD (Cannabidiol). The natural hemp extract is then blended with Dead Man’s Fingers rum.

Golden in appearance, the premium Hemp Rum’s aroma gives “hints of cola, coffee, hops and pine with a grassy herbal back note”.

Bottled at 40% ABV to “best enhance the herbal flavour of the hemp”, Dead Man’s Fingers Hemp Rum is recommended enjoyed mixed as a Hemp & Coke.

Lucy Cottrell, brand manager for Dead Man’s Fingers, said: “Flavoured and spiced is the fastest growing rum sub-category, driven by penetration of younger consumers, yet almost a quarter of rum drinkers are frustrated with lack of choice, the highest out of all spirits categories.

“As a brand, Dead Man’s Fingers has always been about challenging category norms and innovating. Dead Man’s Fingers Hemp Rum is an exceptional spirit that pushes the boundaries where others haven’t dared and fulfils rum drinkers very clear expectations for something more exciting and experimental.

“With this launch Dead Man’s Fingers will bring fun back to a category which has become stale in recent years.”

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