Del Monte launches cocktail mixers into on-trade

Del Monte cocktails

Premium fruit juice brand Del Monte has launched a range of easy-to-use ready-made cocktail mixers for the licensed trade.

Del Monte Occasions are being promoted for mixing with alcohol for easy-to-make cocktails or served without alcohol as a “mocktail” to capitalise on growth in premium adult soft drinks.

The flavours in the range include fruity twists on the classics: a Pineapple Mojito, which is best mixed with rum, and a Mango Margarita, for combining with tequila.

The other two in the range are the Tomato Spicy Mary and the Cranberry Cosmopolitan which are both recommended for serving with vodka.

Frans Van Melis, vice president operations at Del Monte, said: “With Del Monte Occasions we realised there was a real opportunity to create a new range of mixers which can be added to alcohol but, in a new departure for cocktail mixers, are also great-tasting when drunk on their own.”

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