The Deltic Group is continuing to invest in new venues including refurbishments in Halifax and Watford to create new clubs and late-night bars.
As part of its £8m investment programme for 2016/17, it is spending £1m turning its Oceana club and WooWoo bar in Watford, Hertfordshire, into its newer club concept Pryzm plus late-night bar Steinbeck & Shaw.
At the heart of the club, there will be the main arena, with the latest light and sound technology and regular guest appearances from international DJs and celebrities.
It will be the ninth site for Pryzm after openings in Birmingham, Brighton, Bristol, Cardiff, Kingston upon Thames, Leeds, Nottingham and Plymouth which will be launched on October 28.
The Steinbeck & Shaw concept features spray-painted walls, skull imagery and modern sculptures, inspired by the east London scene. It offers freshly prepared cocktails, a range of premium spirits, wines and craft beers along with an eclectic mix of music for dancing the night away.
With the opening of a Steinbeck & Shaw in Plymouth next to Przym in October, Watford will be the sixth location for the concept after it opened in Bristol, Cardiff, Hull and Canterbury in Kent.
Deltic is also investing £550,000 in transforming the existing Liquid and Maine Street in Halifax in West Yorkshire into a new site for its other club concept, Atik. It follows the success of Atik in Oxford, Colchester in Essex (pictured) and Windsor in Berkshire.
The new Halifax venue will feature a main dance room and an R&B room while the Maine Street dance room will be transformed into Vinyl – a Deltic concept that features an illuminated dance floor and pop classics.
Since the new financial year started on February 28, Deltic has completed seven refurbishments representing an investment of £4m – part of its commitment to having the best invested portfolio in the late-night industry.
Spend to date has enabled the roll-out of new concepts such as Bar&Beyond, which debuted in Chelmsford in Essex last year and Sheffield, which opened on September 16.
Bar&Beyond connects the late-night bar market with the high-quality club experience starting with food service at the bar from 5pm as well as a selection of craft beers and cocktails.
Further investment in refurbishing the group’s portfolio over this period has included Pryzm in Birmingham and Nottingham, Steinbeck & Shaw in Cardiff and Bristol and Atik in Colchester.
Russell Margerrison, Deltic’s chief financial officer, said: “This latest round of investment demonstrates that the late-night economy in the UK is healthy.
“We pride ourselves on really understanding our guests and what they want. The Pryzm concept has proved especially successful with multiple music rooms, celebrity DJs and a focus on service.
“We are confident that our continued investment will help us to continue to deliver unforgettable experiences and keep surprising our guests, giving them every reason to come back time and again.
“These new concepts, coupled with the return of freshers, is expected to deliver a significant uplift in trading at the start of our busiest period of the year.”