The latest Deltic Night Index report reveals that although it seemed like everyone had given up the booze, well over two thirds of people didn’t partake in Dry January this year.
The research, which is the second quarterly report into the UK’s late night economy by The Deltic Group, proves that women have more willpower than men – those who partook in Dry January lasted almost 14 days on average versus men at 11 days. The average Brit who took part lasted 12 days before giving up, and 1 in 7 Brits didn’t even make it to one week before having a drink.
The report also highlighted that Dry January is a more popular phenomenon with the younger generation. Almost half (45%) of 18-21 year olds took part this year, compared to only 17% of those aged 56 upwards.
Figures proved that January pay weekend was as popular as ever, with 1 in 5 Brits – and specifically 40% of those aged 18-21 – choosing to celebrate pay weekend by heading out to a club or bar and 16% of Brits choosing to go to the pub to spend their well-earned cash. The average Brit who went for a late night out on the January pay weekend spent £35.48.
The data supports the trend that though the younger generation are drinking less, bars and clubs continue to be a popular late night activity. Across all ages, the most popular reason given for a night out continues to be seeing friends or escaping the stresses of daily life, the latter reason becoming even more prevalent among 18-25 year olds, with almost half agreeing.
Peter Marks, chief executive of The Deltic Group said the report shows that young people are still enjoying themselves in pubs, bars and clubs. “The second Deltic Night Index shows that even though people – and specifically young people – are taking part in Dry January and drinking less alcohol than the older generations, they’re still going out just as much and enjoying themselves in a club, bar or pub, as shown by the popularity of these late night activities over the pay weekend,” Peter said.
“It’s now less about alcohol and more about creating a fantastic night out – with that in mind we’re continuing to invest in our clubs, music offering and entertainment to make sure we’re giving our guests unforgettable experiences.
“What we have found is that over the festive season people tend to go out more often and for longer however in January this is reversed. For us the fact that the average amount spent on a late night out is down for this quarter is no surprise when you look at the period as a whole (November to January). There is a very long gap between the December and January pay days coupled with tighter personal finances following Christmas.
Traditionally, January is a quiet month for the whole sector and this is reflected in our data. However it is fantastic to see that the January pay weekend remains a key event in the late night sector with many choosing to spend it in pubs, bars and clubs.”