The former site of Birmingham superclub Gatecrasher is to be transformed into a new Pryzm club by The Deltic Group.
It is investing £1.4m in the project in Broad Street in the city centre, planning to turn it into a new multi-room venue, creating over 50 new jobs. It will be its sixth club operating under the Pryzm name, joining Brighton, Kingston upon Thames, Cardiff, Leeds and Bristol (pictured).
The Deltic Group, which operates 58 bars and clubs around the UK, took on Gatecrasher after it closed in November. The previous operator, headed by Simon Raine, had run into problems over licensing after reports of violent incidents.
The Deltic Group’s chief executive, Peter Marks, said: “We have been keen to have a presence in Birmingham for some time now and are delighted to have acquired this landmark site.
“We are extremely excited to bring Pryzm to the city, which will offer a fantastic clubbing experience with outstanding levels of customer service and headline acts from around the world.”
Pryzm is due to open in the summer – The Deltic Group’s first site in Birmingham. It will combine multiple dance rooms with the latest in sound and lighting technology, together with luxury VIP booths, table service and bespoke bar experiences.
The 2,400-capacity Birmingham club was the last remaining Gatecrasher in the UK. Dating back to the late 1990s, the brand attracted world-leading DJs to its club nights and also once operated venues in Sheffield, Nottingham and Leeds. It opened the Birmingham club in 2008.