Martinique’s Depaz Rum has announced its official launch in the UK this autumn, with events and tastings planned for Rumfest and The Spirit Show.
One of the few rums to hold ‘AOC Rum Agricole’ status, a mark exclusive to Martinique denoting production in a small designated geographical area, Depaz is a traditionally crafted terroir spirit.
The Depaz team are launching a portfolio of four 700ml expressions to the UK market: Depaz Plantation Rum, Depaz VSOP Reserve Speciale, Depaz Grand Reserve XO and Depaz Port Cask Finish.
From cane to cask, Depaz Rum is produced at the Depaz Estate and Distillery on Martinique’s north west coast, nestled in the shadow of the island’s highest mountain, volcanic Mont Peleé.
The rich volcanic soil surrounding Mont Peleé, and the shelter it provides from rain clouds brought to Martinique on the eastern trade winds, cultivate the estate’s blue sugar cane.
Harvested each spring, its juices result in “a rum of unique character and superb depth of flavour”.
Unlike standard rums which are made with syrups and molasses, Depaz is crafted using only the pressed juice of freshly cut sugar cane.
Each expression is described as “smooth, flavourful and balanced”, with different styles and finishes to suit different tastes.
Ruaridh Paterson, key account manager for Depaz Rum in the UK, said: “We are very much looking forward to bringing Depaz to the UK, and to sharing the extraordinary taste of our rums and the fascinating story of our Martinique heritage with British drinkers.
“We are seeing a growing interest in spirits that are more premium and crafted, offering interesting new flavours, distinctive provenance and an authentic story.
“As an agricole rum with centuries of island heritage, Depaz is rich in all of these areas and is already highly acclaimed and sought after in our existing markets.
“We look forward to sharing these exceptional rums with drinkers over the coming months.”
Launch events and tastings are planned for Rumfest on 20 and 21 October and The Spirit Show on 22 and 23 November, with limited stocks then available at specialist spirits retailers and bars across the UK.