As summer approaches, bars and pubs are rethinking layout, flow and flexibility to unlockhidden space, increase covers and maximise revenue. We share expert insight on how to do it without compromising comfort, character or service.

As bars and pubs prepare for the high-stakes summer trading window, design is once again moving to the forefront of commercial strategy. But rather than large-scale refurbishments or costly expansions, the focus in 2026 is sharper: extracting maximum value from the footprint already in place. Across the sector, operators and designers are rethinking how every square metre performs — from the entrance threshold to the furthest corner of the terrace — with an emphasis on flexibility, flow and fast, impactful updates.

At the heart of this shift is a growing recognition that opportunity often lies hidden in plain sight. “The biggest opportunity often lies not in adding square metres, but in unlocking the potential of the space already there,” says Leonie Van Damme, Design Director, Hospitality at WeWantMore. In practice, this means interrogating areas that have traditionally been overlooked – circulation zones, window edges, transitional indoor-outdoor spaces and even entrances themselves.

“We frequently see underused thresholds – entrances, circulation zones, window edges or transitional indoor-outdoor areas – that can become valuable seating moments when designed thoughtfully,” she explains.

Simple interventions such as adding a bar ledge along glazing, extending a small terrace, or reprogramming an underutilised corner can all increase covers without disrupting the overall layout.

This idea of “unlocking” space is echoed by operators on the ground, particularly when it comes to external areas. Curb appeal remains one of the most powerful, and underleveraged, tools in driving footfall. “A venue that has curb appeal will bring more customers in than one that looks empty,” notes Luke Wetherill, Accounts Executive at Pub Stuff. “Laying out picnic benches or creating a French inspired al fresco area will not only encourage customers to sit outside and enjoy the long summer days, but subconsciously draw others in by creating a fear of missing out.”

That sense of visible energy, a space that looks active, social and desirable, can be just as commercially valuable as the number of seats themselves. It also speaks to a broader trend – the blurring of boundaries between inside and out. As retractable glazing, adaptable terraces and hybrid spaces become more common, venues are increasingly designing for permeability, ensuring that guests move seamlessly between zones.

However, increasing covers is only part of the equation. The challenge is doing so without compromising comfort or operational efficiency — a balance that hinges on flexibility. “The key is designing for flexibility rather than density,” says Leonie. “Modular seating, lightweight furniture and adaptable layouts allow operators to scale capacity during high-volume periods without permanently crowding the space.”

Operators are taking a similarly pragmatic approach. “Having a flexible furniture layout is essential as you want to be prepared for larger groups, without compromising service,” Luke explains. “Having square 2-seater tables and rectangle 4-seaters that can be pushed together in a matter of seconds will help accommodate any group size.”

This adaptability extends beyond tables. Space-saving seating solutions are playing an increasingly important role, particularly in more casual drinking environments. “Stools can also maximise the space and increase covers,” says Luke. “Low stools have the same seat height as dining chairs but take up less space in comparison. These setups are best suited for casual snacking and drinking spaces.”

The result is a more fluid environment — one that can flex between intimate daytime use and high-volume evening trade without requiring a complete reset. For operators, the goal is not just to fit more people in, but to ensure that the space continues to feel intuitive and comfortable as it fills.

Flow is critical here. Poorly planned layouts can quickly lead to bottlenecks at the bar, slow service and a diminished guest experience. But when done well, increasing capacity can actually enhance atmosphere. “When flow between bar, service and terrace remains intuitive, additional covers can actually improve atmosphere rather than compromise it,” says Leonie.

One of the most effective ways to achieve this is through zoning — creating distinct but interconnected areas within the venue. “By simply placing a table at an angle and by grouping activities — like drinking, darts and dining — you instantly create a flow that feels organic,” explains Luke. This kind of subtle spatial choreography helps guide guests through the venue while allowing different types of use to coexist.

For those looking to make an impact ahead of the season, speed is often of the essence. With tight timelines and ongoing cost pressures, quick-turnaround interventions are in high demand — and here, the emphasis is on high-impact, low-disruption changes.

“Poseur height tables and chairs around under-utilised edges will help increase covers,” Luke adds. “They create a height variation that adds depth to a space and provides adequate room for both drinking and dining customers.” This layering of heights — combining standard seating, stools and standing areas — not only maximises capacity, but also adds visual interest.

Leonie advocates for a similarly focused approach. “For quick summer refreshes, focusing investment on one strong ‘hero moment’ often delivers the greatest impact,” she shares. “Whether that’s a striking lighting feature, a biophilic boost, a refreshed terrace identity or a distinctive material element that elevates the entire venue. One memorable design choice tends to outperform incremental upgrades spread across the space,” she adds.

This idea of a “hero moment” reflects a broader shift towards experience-led design. Rather than attempting to upgrade everything at once, operators are concentrating resources on a single, defining feature that anchors the space and creates a point of difference.

Outdoor areas, in particular, offer fertile ground for this kind of thinking. With longer days and increased dwell time, terraces and beer gardens become central to summer trading, but only if they are properly equipped for both day and night use.

“The introduction of lighting and heating goes a long way,” reveals Luke. “Beer gardens are a favourite during the day, but to keep customers into the night, you need to make the space feel warm and inviting.” Simple additions such as festoon or string lighting can transform the atmosphere after dark, while heating solutions extend usability well into the evening.

Soft furnishings also play a key role in enhancing comfort and encouraging guests to stay longer. “Cushions and soft textiles also go a long way for customers. Adding cushions and blankets to covered outdoor spaces will make a big impact on customer satisfaction,”

Meanwhile, strategic partnerships are helping operators extend their outdoor offering in a cost-effective way. “Partnerships with brands such as Aperol Spritz increasingly support terrace activations, providing furniture, shading or branded elements that help operators extend their footprint… while enhancing the guest experience,”

These collaborations can provide both practical infrastructure and a ready-made aesthetic, reducing upfront investment while adding visual appeal.

Of course, cost remains a key consideration across all design decisions. With margins under pressure, operators are increasingly focused on long-term value rather than short-term fixes.

“Buying low-cost, high-quality furniture that will last for years to come will eliminate added costs many face by buying short term solutions,”

Timing is also critical. “The right time to buy outdoor furniture is before the season starts and before occasions like Easter and the May bank holidays. Many leave it too late and are faced with long waiting times due to stock availability or rising seasonal pricing,”

Ultimately, the most successful summer-ready venues are those that strike a careful balance between commercial performance and character. As Leonie summarises: “Successful summer design is about balancing commercial performance with personality.” This means protecting a set of core principles — “atmosphere, identity and service flow” — even as spaces are adapted to increase capacity and flexibility.

“When a venue protects a few clear design ‘non-negotiables’ it can increase covers, evolve throughout the day and create an experience guests actively seek out, not just a place to sit,”

In an increasingly competitive market, that distinction matters. As operators gear up for the busiest months of the year, the venues that stand out won’t necessarily be the biggest or the newest — but the ones that make every square metre work harder, smarter and more memorably.