Nicolas Medicamento, aka Doctor Cocktail, answers a few questions about his platform and The Drinks Trust’s latest initiative, Develop, supported by Campari Group UK.
Tell us a little bit about your business and how it all started.
“Everything started in the summer of 2020, when I was notified that I was being made redundant from my bartending role at The Savoy. My first thought was to look at new places to work, but throughout my time on furlough, I had been sharing my expertise and building a following on social media. I started hosting Instagram Lives in collaboration with brands, as well as virtual cocktail classes, developing my personal knowledge and communication skills, and eventually took the plunge to launch Doctor Cocktail.
“It’s the best decision I’ve ever made!”
How does your cultural heritage influence your creative choices?
“I believe it is important to know where we come from and be open to learn from other cultures. Creativity is at the heart of every great hospitality and drinks experience, and is what binds us together, so it is vital to draw on as many sources of inspiration as possible – whether that’s cultural heritage or shared experiences.
“This ethos is carried through in The Drinks Trust’s latest initiative, Develop, supported by exclusive spirits partner Campari Group UK, which is open to people from any background who need support to thrive in the hospitality industry.”
“Creativity is at the heart of every great hospitality and drinks experience.”
How have people been responding to Doctor Cocktail?
“I have been fortunate enough to travel a lot over the last six months, hosting events in exciting locations around the world, as well as supporting and training new businesses. Doctor Cocktail is growing and thriving – a lot of which is coming from word-of-mouth recommendations – which is incredibly valuable for the business and rewarding for me as an individual.”
What would you say to inspire people who also want to start a business in this industry?
“Follow your inner fire. Ask yourself, what motivates you to get up in the morning? The “down” moments can be more impactful than the “up”, but the boost of confidence and energy you get out of the good days will help you to keep dreaming big.
“I would also advise people to work smart – not just hard. If you know that a qualification will make all the difference to your career or business, but cannot afford the investment, don’t give up. Seek out support systems such as Develop, which offers high quality training programmes and qualifications to those who would not ordinarily be able to afford them.”
What are your goals, short and long term?
“For the short term, I want to give my support to the industry as much as I can. The Drinks Trust is an excellent organisation and I truly believe in its goal and vision, so it’s great to be in a position to give back and support the community alongside the Develop programme.
“Long term, I would like to see Doctor Cocktail become a global consultancy company recognised for delivering a top quality, high-end hospitality service.”
Follow @doctor.cocktail.uk and @campariuk