Diageo has announced that Pimm’s No 6 Vodka Cup will be returning in summer 2015 in response to a campaign to reinstate the variant.
After it was delisted, the drinks company was flooded with emails, social media posts and letters calling for the return of the variant that dates back to 1964.
Joanna Segesser, senior brand manager at Pimm’s, said: “We take consumer feedback to heart, and we have been overwhelmed by the outpouring of support for Pimm’s No 6 Vodka Cup.
“Pimm’s is an iconic British brand and we are delighted to be able to listen to the British public’s request to re-launch Pimm’s Vodka Cup.”
Ian Faul, secretary at the City of London Club, where several members were part of the campaign, said: “The club members, along with the legions of Pimm’s Vodka Cup fans will, I’m sure, be absolutely delighted to learn that Diageo have chosen to bring back this extremely popular drink.
“In this ever-changing modern world, it’s reassuring to know that some institutions and traditions will be maintained and Vodka Pimm’s is a perfect example of a tradition that should never end.”
Pimm’s Vodka Cup was the sixth variety of Pimm’s to be introduced in the UK. Originally known simply as a “Vodka Sling” – just as Pimm’s No 1 was known as a “Gin Sling” – it was latterly known as a “Vodka Cup” (pictured).