Diageo asks what’s your drink IQ?


Diageo is launching a new e-learning tool which will provide consumers with the information they need to make positive decisions about drinking responsibly.

The tool is available from DRINKiQ.com in the UK, US and Australia, with localised versions rolling out to 20 other countries in the coming months.

DRINKiQ e-learning is the next stage in Diageo’s commitment to help its consumers make informed choices about drinking, or choosing not to drink.

Carolyn Panzer, director of alcohol and society at Diageo said: “We’re really proud of how well our DRINKiQ training has been received over the last ten years – there is clearly a desire for this kind of information, which is why we wanted to make DRINKiQ available more widely.

“This powerful new online tool, intended to raise collective knowledge about alcohol, allows anyone, anywhere, to quickly get a handle on how drinking affects the body, and gives the tips they need to make the right choices for them.”

The new, mobile-friendly, online tool is the first of its kind within the alcohol industry, using interactive learning and tests to give people information about:

What is in your drink – including alcohol content across different types of alcohol

What alcohol is, how it is processed and the different ways it can affect your body

How to keep track of your alcohol intake – including tips for hosting at home, or out socialising

How to pour a standard measure of beer, wine and spirits via an interactive exercise

The truth about common myths around alcohol

Previous Feel the Hygge at Cocktails in the City
Next Bénédictine Liqueur crowns its cocktail champions