Diageo invests £18.6m in whiskey distillery and new Irish whiskey

Diageo plans to invest £18.6m over the next three years in a whiskey distillery and its new premium blended Irish whiskey, Roe & Co.

The Roe & Co brand has been created to reflect modern, contemporary luxury, in everything from pack to liquid, with a focus on making Irish whiskey more prominent in Europe’s booming cocktail culture.

Made from hand-selected stocks of Irish malt and grain whiskies and aged in bourbon casks,
Roe & Co is named in honour of George Roe, the once world-famous whiskey maker who helped build the golden era of Irish whiskey in the 19th century.

His distillery, George Roe and Co extended over 17 acres on Thomas Street in Dublin and was once Ireland’s largest distillery. As neighbours for hundreds of years George Roe and Co and Guinness were the two biggest names at the heart of Dublin’s historic brewing and distilling quarter.

Diageo will now build on this rich heritage with the creation of a new distillery by converting the historic former Guinness Power House on Thomas Street. The new St James’s Gate distillery, will be 
situated just a stone’s throw away from where the George Roe and Co distillery once stood, and subject to planning approval, will begin production in the first half of 2019.

Using her 30 years of experience, Diageo’s master blender Caroline Martin and her team set about meticulously sourcing and selecting stocks of the very finest Irish whiskies. Roe & Co is non-chill filtered and bottled at 45% ABV. The first blend of Roe & Co will be available in key European cities from March 1 as part of Diageo’s growing Reserve portfolio.

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