Diageo kicks off World Class 2019 with educational UK tour

World Class GB

Diageo is introducing a UK-wide studio tour to prepare bartenders for its World Class competition, set to launch in March.

The tour, which is called World Class Studios, aims to widen the search for this year’s World Class champion. It will stop at ten UK cities throughout February and March, with Diageo Reserve brand ambassadors hosting a series of training sessions created to push boundaries, educate and inspire bartenders.

Each module within the sessions is centred around a different spirit in the Diageo Reserve portfolio, with two modules specifically tailored to this year’s World Class competition entry challenge.

The ‘Science of Smoke’ module requires competitors to grasp and demonstrate the delicate skill of creating the perfect blend by ensuring liquids work together in harmony.

‘Tech Tonics’ draws on inspiration from Tanqueray No Ten and its classic pairing with tonic, highlighting the technology behind the spirit’s production process and botanical combinations. The session will explore how to create innovative mixers.

‘Single Ingredients’ focuses on Ketel One Vodka and getting the most out of ingredients to minimise wastage and make better, more responsible choices in the bar and at home.

The fourth module, ‘Tartan Tiki’ is inspired by Talisker’s brand platform Made By The Sea. It explores specific whisky flavour profiles and showcases the versatility of single malt scotch whisky by mixing malts in a cocktail context better known for its rum credentials.

Diageo Reserve World Class brand ambassador Jack Sotti said: “The World Class studios are an amazing way for us to get out there and work incredibly closely with both new and established talent nationwide to help build new skills, grow our World Class community and share a wealth of knowledge and insight

“We can’t wait to hit the road to start recruiting and spreading the word for yet another exciting World Class year, this year kicking the competition off with a series of challenges encompassing everything which makes up todays bartending scene.”

Each of the sessions will be held at Revolution venues across the country. Bartenders can sign up for the World Class Studio sessions here.

World Class Studios

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