Diageo Reserve has launched its new limited-edition expression of Tanqueray gin inspired by a 19th-century recipe by the innovative son of the brand’s founder.
Tanqueray Bloomsbury London Dry Gin celebrates Charles Waugh Tanqueray who, aged only 20, took over the gin business after his father Charles Tanqueray died in 1868. It also pays homage to the time the Tanqueray distillery was located in Bloomsbury in London.
Tom Nichol, who retired as master distiller for Tanqueray this summer, drew inspiration for the gin from a recipe created by Charles Waugh Tanqueray in 1880.
At 47.3% ABV, it is strong on juniper flavour with clear notes of cassia bark. The bottle design features a signature marque with the initials of Charles Waugh Tanqueray on the label.
Tom said: “I wanted to make something that was completely different from our other limited editions and with this gin I do feel we have achieved that. It is very inspirational to work with an original Tanqueray family recipe, and for it to taste this good.”
To celebrate the launch, Diageo Reserve has teamed up with The Bloomsbury hotel in London to offer a bespoke Bloomsbury Gin menu alongside a series of interactive cocktail master classes.
These have been developed by Tanqueray brand ambassador Tim Homewood and The Bloomsbury’s head bartender, Joel Miguel, and will be exclusively available at the hotel from October for a limited time only.
Launched in the US in July, Tanqueray Bloomsbury Gin is available in the UK from this month in one-litre bottles for the recommended price in retail of £41. It follows other launches including Tanqueray Old Tom in 2014 and Tanqueray Malacca in 2013.
Well known for his innovation, Charles Waugh Tanqueray built Tanqueray into a larger international brand by developing its export markets. He led the merger of Charles Tanqueray & Co with Gordon & Co to form Tanqueray Gordon & Co in 1898 when production moved from the Vine Street distillery in Bloomsbury to Gordon’s in Goswell Road in Clerkenwell.