Diageo Reserve has officially welcomed Belsazar Vermouth to its portfolio, with an exclusive launch event at London’s Devil’s Darling.
Created by German entrepreneurs Maximilian Wagner and Sebastian Brack, and acquired by Diageo from Distill Ventures earlier this year, Belsazar is the first vermouth to join the Diageo Reserve portfolio.
The wine aperitif is made from grapes selected from the regions of Markgräflerland and Kaiserstuhl in southern Baden.
It is infused with herbs to give it a “natural character”, and is finished with a dash of fruit brandy. It is then aged for up to three months, allowing it to develop a range of “complex aromas”.
There are five Belsazar varieties: White, Red, Dry, Rosé and the limited edition Riesling Edition, which have been created to be enjoyed as an aperitif, served with tonic or as part of a cocktail.
Richard Larkin, head of Diageo Reserve GB, said: “We are incredibly excited to be launching Belsazar – the first ever vermouth to join the Diageo Reserve portfolio.
“Vermouth is enjoying a real resurgence in popularity, boosted by a growing trend for low-ABV drinks and classic cocktails.
“The versatility and distinctive characteristics of the liquid means it complements a wide variety of serves and has been specifically created to be enjoyed as a part of a cocktail, aperitif or served with tonic.
“With the launch of Belsazar, we hope to excite bartenders with this innovative product that will add value and help shape quality drinking experiences for consumers when spending time in the on-trade.”
To celebrate the launch, Hackney cocktail bar The Devil’s Darling will run a month-long promotion featuring a limited edition Christmas tree from which customers can pick out a mini Belsazar bottle and take it to the bar to be made into a cocktail.
This dedicated selection of five Belsazar cocktails will appear on the menu exclusively until the end of December.