DIAGEO TO SUPERCHARGE INDEPENDENT OPERATORS WITH TRANSFORMED ‘DIAGEO ONE’ PLATFORM


Diageo, the world’s premium drinks company, is launching a transformation of online support platform ‘Diageo One’, to supercharge independent operators. Set to transform the way Diageo works with independent operators, the platform will continue to provide valuable purposes for operators, including glassware and POS ordering, as well as draught installation requests. This will now be supported by a suite of additional tools and content to supercharge their businesses.  Diageo One is free to use and can be accessed via desktop, mobile and app. 

Diageo One has been revamped with a fresh new look, and includes a wealth of resources to empower independent operators. To ensure the platform meets customer needs, Diageo has engaged with over 1000 independent operators across the off and on trade, through focus groups and interviews, to identify their business needs, challenges, and ambitions. Through this research, it was found that operators were looking for more support, tailored relevant content and a platform designed to grow sales. Diageo One has been equipped with technical enhancements to deliver greater customer experience, both on the platform and through enhanced email communications. The platform now offers: 

  • Direct Diageo support – At the touch of a button, operators can receive all the help they need from Diageo as their trusted business partner and drinks experts.
  • Free marketing tools – Equips businesses with everything they need to inspire purchase, from powerhouse global brands such as Smirnoff and Guinness.
  • Exclusive training material – Gain expert advice and resources, to enhance knowledge and skills.
  • Latest category trends – Build knowledge and confidence with latest industry leading insights and news.

Diageo will look to continually evolve the platform to meet customer needs and ensure all the resources and business support available are helpful and relevant to independent operators.

Andy Fell, GB Strategy & Transformation Director, Diageo GB commented: “Diageo is deeply committed to forging strong connections with our customers – supporting them in delivering the best possible service, which drives tangible results. This is why we are really excited about the transformation of Diageo One which looks to supercharge businesses with a range of incredible tools. The platform has a whole range of resources specifically tailored to support our on and off trade partners, providing them better access to support and guidance from Diageo than ever before.

“The transformation of Diageo One demonstrates our commitment to providing the best support to independent operators, and enables us to be agile and react quickly to changes in the environment, ensuring we have the tools in place to empower our customers to make strategic decisions that positively impact their businesses.”

Sign up for Diageo One at www.diageo-one.com

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