Diageo World Class competition launches with new features

Diageo World Class global winners

The Diageo Reserve World Class competition has been launched for 2015, with new features including a £10,000 marketing fund for the UK winner’s bar.

The search for Britain’s best bartending talent is under way for its seventh year, with the first submission deadline for bartenders to enter on November 30.

It includes a new website at www.theworldclassclub.com which is not only for submitting entries and keeping up to date with the competition but also for information on the latest trends and top bar openings around the world.

The bar where the UK winner works will not only benefit from enhanced industry status but, for the first time, will also be awarded a one-off £10,000 marketing fund to create their own, exclusive World Class ritual serve.

The winner of UK World Class Bartender will be taken round the world to educate and inspire new talent. Further boosting their career, they will become a World Class judge and mentor, feature on the World Class TV show, and have the opportunity to create their own cocktail collection book to be released globally.

He or she will travel to Cape Town in September next year alongside the best bartending talent from across the globe to compete for the global title of World Class Bartender of the Year 2015.

World Class judges and ambassadors will be visiting more than 400 of the best bars in the UK to personally invite bartenders to take part in the competition.

The first burst of entries will be from November 21 to 30 where bartenders can submit a recipe using Talisker, The Singleton and Cardhu whiskies, the Johnnie Walker Super Deluxe whisky range, Zacapa rum and Bulleit whiskey. This will find the 50 best bartenders to go through to the World Class master class in February.

Nick Temperley, head of Diageo Reserve GB, said: “We are truly excited to be calling upon the UK’s bartending talent after the incredible buzz of hosting the global final here in the UK earlier this year.

“We witness fantastic bartending talent here in the UK every day – it’s truly world-leading – so we’re confident that this year we’ll have what it takes for a UK entrant to take the top spot as global World Class Bartender of the Year 2015.”

The 2014 global final was won by Charles Joly, formerly of The Aviary in Chicago and now a drinks consultant. The GB title was won by James Fowler, owner of The Larder House and The Library in Bournemouth.

Full competition details at www.theworldclassclub.com.

Pictured are all the global winners of World Class at this year’s international final in London.

Previous The Edgbaston shakes up Birmingham's bar scene
Next Leading bartender set to open coffee and cocktail bar in Soho