With World Cocktail Day on Sunday (May 13), drinks group Diageo has revealed new research into the most popular cocktails from World Class bartenders around the world.
With cocktail consumption on the rise around the world, the Old Fashioned (pictured) has been revealed as the most popular drink being ordered in bars, according to a survey of the world’s best bartenders.
In second place is the Negroni, followed by the Whisky Sour, Margarita, Moscow Mule, Espresso Martini, Daiquiri, Dry Martini, Tom Collins and Manhattan.
The survey was carried out as part of Diageo’s World Class platform, speaking to leading bartenders from countries involved in the annual World Class competition, including Puerto Rico, Portugal, Greece, Norway, Iceland, UAE, Beirut, USA, Canada, Hong Kong and the Philippines.
It is set against global growth in cocktail consumption, with IWSR drinks market analysis showing sales of gin and whisky up globally and beer and wine sales down. According to research by UK distributor Cellar Trends, 88% of younger drinkers are enjoying mixed drinks on a night out.
This is because consumers no longer see cocktails as an afterthought, says Kaitlyn Stewart, World Class Bartender of the Year 2017. “The Old Fashioned and Negroni are classic cocktails that have stood the test of time. There are countless variations, but when executed perfectly in any bar around the world, they always taste exactly how you want them too.”
Diageo’s global cocktailian Lauren Mote added: “We surveyed the world’s best bartenders from the four corners of the globe and it is incredible to see the renaissance of these important and timeless cocktails picking up pace everywhere.
“The cocktail revolution is here, people! It is time to embrace it. We hope you feel inspired to take on these classics and make them your go-to drinks when raising a glass to World Cocktail Day.”
World Class top 10 bar orders
1. Old Fashioned
3. Whisky Sour
5. Moscow Mule
6. Espresso Martini
8. Dry Martini
9. Tom Collins