Already established in exclusive nightlife spots in Europe, Asia and the USA, Three Sixty diamond filtrated vodka will be launching in premium clubs, bars, hotels and restaurants across the UK this month.
The vodka is made from 100% wheat and is four times distilled using a patented diamond dust filter. This method is believed to remove more impurities than vodkas that use the rock form of precious gems and metals for their filtration process, thus creating a light bodied and smooth tasting vodka.
Three Sixty’s arrival in the UK will be fully supported with a large investment, with the view of creating an immediate impact in the premium on-trade sector. With its diamond faceted bottle and velvet label with silver embossing, this premium vodka won’t look out of place on the back bars of high end night spots.
“We have been looking for the right product to tackle the highly competitive vodka category,” Paul Ferguson, operations director at distributor Proof Drinks, said.
“Three Sixty’s unique diamond filtration process and stand-out bottle gives us the brand and the liquid to make a real impact and add another market to the brand’s incredible international success. As with all of our brands, we see Three Sixty as delivering truly premium quality liquid at a price that makes it accessible”.