CG Restaurants & Bars has announced that it is expanding its group of Dirty Martini bars further outside of London after acquiring sites in Leeds and Birmingham.
It has taken over the 250-capacity premises of Atlas Brauhaus at 31 King Street in Leeds and will invest £800,000 in transforming it into its successful bar concept.
In Birmingham, it has agreed a lease for 7 Bennetts Hill with property group REI for a site that was previously home to Viva Brazil. CG Restaurants & Bars will invest £950,000 in revamping it to Dirty Martini.
The two new sites will bring the number of Dirty Martini bars to 11 when they open towards the end of 2017. A ninth site is due to open later this year in a 6,700 sq ft three-floor space in a former retail and office space in Deansgate on the corner of Peter Street in Manchester.
Originally created in London, Dirty Martini opened in Cardiff in October in a site which, according to CG Restaurants & Bars, “has exceeded expectations and generated over 40,000 pre-booked covers since opening”.
CEO Scott Matthews said: “We are excited about bringing our portfolio up to 11 sites with the Birmingham and Leeds locations. Both have a thriving nightlife and we look forward to being a part of it. Our expansion in Cardiff was a huge success, and as a result we are progressing with our national roll-out with confidence.”
Ian Clark, senior asset manager at REI, added: “We are delighted to have let the 7 Bennetts Hill, Birmingham site to Dirty Martini. The bar will make a fantastic addition to the area, which currently has a great restaurant and bar trade, and we look forward to an ongoing relationship with CG Restaurants & Bars.
“This deal was completed off-market and in just over a week and is testament to the approach that both parties took to make it happen so quickly.”
CG Restaurants & Bars also operates Dirty Martini in Bishopsgate, Covent Garden, Hanover Square, Islington, St Paul’s, Minories and Monument (pictured) in London. It left its premises in Clapham in south London in February after its building was earmarked for redevelopment and let for a new Metrobank branch.