While retaining the brand’s iconic shape, the “Moschino Loves Disaronno” bottle has been designed with Moschino’s classic style featuring its signature heart pattern.
Part of the profits from sales of the bottle will be donated to the charity, Fashion 4 Development, which brings together the fashion and beauty industry to support development in poor communities around the world.
To coincide with the limited-edition bottle, distributor First Drinks is promoting a twist on an Amaretto Sour called Disaronno Loves Sour (pictured, with recipe below).
Launched in late October, the bottle is available to a limited number of on-trade outlets as well as at Sainsbury’s and Asda.
“Disaronno continues to perform extremely well in the on- and off-trade, growing by 7% and 5% respectively. We expect to see sales fare well in the run-up to the all-important festive period, though we recognise we need to keep the brand current with new and relevant campaigns for our consumers.
“We hope that the Moschino Loves Disaronno design will please our current drinkers as well as introduce new drinkers into the category through trial and gifting purchases.”
Disaronno Loves Sour
15ml Lemon juice
7 muddled cranberries
Shake the first three ingredients and strain into a flute with no ice. Top with champagne.