Distribution grows for kombucha with new hotel group listing

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The traditional non-alcoholic drink kombucha, made from fermented tea, is taking off in the UK with leading brand Real Kombucha gaining new listings.

Its latest new on-trade customer is luxury hotel chain The Pig which has added it to the bars and “room larders” of its five hotels in Hampshire, Dorset, Devon and Somerset.

Real Kombucha is an all-natural non-alcoholic fermented drink containing less than 2% sugar and under 50 calories per bottle. It is made using only three ingredients: high-end loose leaf tea, sugar and a specially grown kombucha culture.

There are three flavours: Royal Flush made with first-flush Darjeeling, Dry Dragon made with Dragonwell pan-fried green tea and Smoke House made with a delicate smoky black tea.

Robin Hutson, chairman and CEO of The Pig hotels, said: “At our hotels and restaurants we are always on the lookout for well-crafted British products to introduce our guests to.

“Real Kombucha was a great find and we now stock it in bars and in room larders across all of our hotels.

“It’s great served as just a refreshing drink but also the perfect non-alcoholic drink to serve with food, as unlike most soft drinks it is not sweet at all, has complex flavours and of course is really healthy. It has been a great addition to our lists for those not wishing to consume alcohol.”

Real Kombucha was created in 2016 by David Begg who joined forces with nutrition innovator Adrian Hodgson and tea expert Will Battle.

David said: “We’re delighted to be able to say we’re now stocked in all of The Pig hotels across the group, not only in their bars but in their room larders as well.

“The Pig hotel near Bath was one of our earliest stockists, and we’ve always felt very much at home there, sharing their locally-sourced, home-grown ethos.

“We love their aspirational vision, too – they were one of the first hotel groups to spot the need for an improved non-alcoholic menu, and we look forward to working closely with their team in the future.”

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