Distribution grows in UK for chilli-infused ginger drink


Distribution is growing in the on-trade for Pimento, the chilli-infused ginger drink from France, after its UK distributor secured four new wholesalers and suppliers.

It is now available from The Cress Co based in Dunfermline in Fife, Wesco Wholesale based in Looe in Cornwall, and Haywood Drinks & Snacks and Red Plum, both based in Staffordshire.

Pimento is a refreshing mix of fizzy tonic with natural ginger and hot chili pepper flavours that is suitable as a soft drink for adults but also used as a mixer, such as with dark rum, vodka and gin, and as an ingredient in cocktails. It contains just 7g of sugar per 100ml, less than many other ginger beers on the market.

Tim Coles, UK distributor for Pimento, commented: “It’s been brilliant to see consumers’ reactions to Pimento – once people take just a small sip they want more.

“We’re really keen to be stocked in a variety of outlets throughout the UK and these new partnerships are the next step on our exciting journey to build the brand nationally.”

Haywood’s is promoting it to bars and pubs for serving over crushed ice but also in cocktails and mocktails. One of its suggested serves is a Hot Shot with Jägermeister and strawberry syrup.

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