DO LESS TO IMPRESS: WILLIAM GRANT & SONS LAUNCH DE KUYPER ROYAL DISTILLERS READY-TO-SERVE COCKTAILS IN THE UK


William Grant & Sons launches an expert-made, ready-to-serve cocktail range from one of the world’s leading liqueur distilleries, De Kuyper.  A four-strong range will debut with UK retailers this Spring, with two cocktail serves rolling out in Sainsbury’s from mid-March and four on Amazon from April (RRP* £13/50cl/12.5% ABV).

Made by the global market-leading producer of cocktail liqueurs, De Kuyper’s range includes four classic cocktails.  Designed to cater to the demand for consumers to experience top-quality drinks at home, the range includes the De Kuyper Piña Colada Cocktail, De Kuyper Strawberry Daiquiri Cocktail, De Kuyper Passionfruit Martini Cocktail, and De Kuyper Espresso Martini Cocktail.

De Kuyper’s ready-to-serve cocktails offer an unrivalled taste experience and are packaged in practical yet sophisticated glass bottles so consumers can do less to impress. The carefully selected ingredients and masterful craftsmanship that go into each bottle make these cocktails a must-have for cocktail connoisseurs. The four variants are great for hosting, gifting, or a simple and easy way to enjoy the highest quality expert-made cocktails at home. 

Mark de Witte, CEO of De Kuyper Royal Distillers, said: “We are delighted to work with William Grant & Sons to bring our premium ready-to-serve cocktails to the UK.  On a mission to democratise cocktails and offer everybody the chance to enjoy their favourite cocktail any time, the new launch is part of our halo vision to ‘Own the Cocktail’”.

Many consumers know and appreciate an Espresso Martini cocktail out in a bar or a Pina Colada on holiday and usually know how to mix them, but many cocktail lovers don’t have the time or the equipment to prepare cocktails at home. De Kuyper ready-to-serve cocktails offer the perfect solution, as they save time and are easy to prepare.

Every cocktail can be served and enjoyed in two ways: Shaking the cocktails first to create the perfect flavour and bar-like experience or simply pouring the chilled drink into a glass and enjoying the taste of the world’s most famous cocktails.

De Kuyper Piña Colada Cocktail is the beloved tropical cocktail blended with De Kuyper Coconut Liqueur, De Kuyper Pineapple Liqueur and rum.  Your ultimate holiday cocktail in a bottle is also vegan. Perfect serve: Fill a large glass with crushed ice and pour from the chilled bottle for the most delicious cocktail. Garnish with a pineapple slice, and enjoy! 

50cl; ABV 14.5%

De Kuyper Strawberry Daiquiri Cocktail is a fruity rum cocktail packed with sunshine. A blend of De Kuyper Wild Strawberry Liqueur, lime juice, and a pleasant rum punch.  Perfect serve: Shake with ice and strain in a chilled coupe glass. Garnish with a lime wheel or a strawberry. Or simply chill, pour, and enjoy!

50cl; ABV 14.5%

De Kuyper Passionfruit Martini Cocktail is a tempting and sweet cocktail with tropical De Kuyper Passionfruit Liqueur,  vodka, smooth vanilla syrup, and a zing of lime. Perfect serve: Shake with ice for a luscious foam layer, and strain in a chilled martini glass. Garnish with half a passionfruit. Or simply chill, pour, and enjoy!

50cl; ABV 12.0%

De Kuyper Espresso Martini Cocktail is an exquisite mix of robust espresso, De Kuyper Crème de Café Liqueur, and a lively boost of vodka. Perfect serve: Shake with ice for a luscious foam layer and strain in a chilled martini glass. Garnish with three coffee beans. Or simply chill, pour, and enjoy!

50cl; ABV 14.5%

Other variants in the De Kuyper ready-to-serve global range include De Kuyper Clover Club Cocktail and De Kuyper Cosmopolitan Cocktail.

Launching via William Grant & Sons in the UK marks a significant step for De Kuyper to continue its outstanding success in its home market. In the Netherlands, De Kuyper is the number one liqueur brand and achieved an impressive market share for the Ready to Serve range of 50 per cent in 2023. In addition to the UK, De Kuyper is expanding its presence in other European markets such as Germany and Spain.

The four SKU range is available to UK retailers (RRP* £13/50cl/12.5% ABV); the Pina Colada and Strawberry Daiquiri will be available from Sainsbury’s from mid March; and the Pina Colada, Strawberry Daiquiri, Passionfruit Martini and Espresso Martini is available from Amazon in April. 

*Pricing is at sole discretion of the Retailer

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