A limited-edition bottle is being introduced for Scottish liqueur Drambuie for the first time ahead of the Christmas period.
The 70cl bottle, wrapped in a striking black and white zig-zag motif, will go on sale only in the UK, Greece, Malta and Bulgaria from October.
The design is inspired by the brand’s current “A Taste of the Extraordinary” advertising campaign which illustrates an infinite, moonlit, monochrome landscape, with the bottle and the amber liquid emphasised in sharp relief.
The hints of heather honey and spice in Drambuie make it ideal for winter and Christmas, whether served neat, over ice or in festive and seasonal cocktails such as the Hot Apple Toddy.
Global marketing director Tim Dewey said: “The ‘A Taste of the Extraordinary’ campaign was designed to take Drambuie in a bold new direction to attract a new generation of drinkers.
“The unveiling of this limited-edition bottle takes the campaign one step further to captivate drinkers with a distinctive new look, submerging them further into the mysterious and complex world of Drambuie.”
The company is also promoting its first-ever cocktail that mixes the liqueur with beer. The Dram-brew-ie is a refreshing take on a classic cocktail recipe aimed to appeal to both beer and cocktail drinkers.
It combines the citrus flavours of lemon and orange with the sweetness of Drambuie, topped with India Pale Ale to add a hint of bitter.
Dram-brew-ie
40ml Drambuie
25ml Lemon juice
25ml Orange juice
1 dash Angostura Bitters
India pale ale
Shake everything except the IPA and pour into glass. Top with the IPA. Garnish with an orange wedge.
