KBE Drinks, the premium world beer, cider and spirits company, is delighted to announce a new addition to its exciting portfolio. As the premiumisation trend continues unabated in the drinks industry, KBE Drinks have been searching for the right Super-Premium lager to complete its range. In Sapporo they now have the perfect brand to enter this emerging sub-category.
Sapporo Premium Beer is the product of Japanese precision craftsmanship, taking the very best traditional approaches and adding an innovative twist. Their first Master Brewer, Seibei Nakagawa, crossed the globe to Germany to assimilate the 900 years of brewing knowledge and bring it back to Hokkaido. They have been perfecting the beer with cutting-edge technology ever since, even developing their own genetic strains of barley and hops, refining every detail to brew an unmistakably crisp and balanced beer. With an ABV of 4.9%, Sapporo Premium Beer will be available in draught format to the UK on-trade this month.