It has introduced the Cocktail Library, providing its customers with the ingredients and tools for adding and expanding the cocktail offering in outlets.
It comprises a start-up cocktail kit, cocktail lists, supporting point-of-sale material, “cocktail of the month” serves and training videos and manuals.
According to the latest Market Report from First Drinks, one in five outlets – more than 19,500 bars, pubs and clubs – now offer cocktails and the numbers are increasing.
Gemma Pym, retail marketing manager at Matthew Clark, said: “Market premiumisation is happening across multiple categories with consumers looking for an experience and drinks that they can’t get at home.
“Outlets that offer well-made cocktails are satisfying both of these requirements – there is a ‘treat’ aspect satisfying ‘weekend millionaire’ behaviour and cocktails offer something different to the drink-at-home experience whilst delivering higher profit margins. We want to help our customers offer this to consumers and boost their profits.”