Drinks wholesaler launches cocktail support

matthew clark cocktail libraryLeading drinks wholesaler Matthew Clark is helping bars, pubs and clubs to capitalise on the growing popularity of cocktails by launching a new service.

It has introduced the Cocktail Library, providing its customers with the ingredients and tools for adding and expanding the cocktail offering in outlets.

It comprises a start-up cocktail kit, cocktail lists, supporting point-of-sale material, “cocktail of the month” serves and training videos and manuals.

According to the latest Market Report from First Drinks, one in five outlets – more than 19,500 bars, pubs and clubs – now offer cocktails and the numbers are increasing.

Gemma Pym, retail marketing manager at Matthew Clark, said: “Market premiumisation is happening across multiple categories with consumers looking for an experience and drinks that they can’t get at home.

“Outlets that offer well-made cocktails are satisfying both of these requirements – there is a ‘treat’ aspect satisfying ‘weekend millionaire’ behaviour and cocktails offer something different to the drink-at-home experience whilst delivering higher profit margins. We want to help our customers offer this to consumers and boost their profits.”

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