Monkey 47 was developed three years ago by entrepreneur Alexander Stein working with master distiller Christoph Keller at his small distillery in Oberen Hegau in the Black Forest in southern Germany.
About a third of the botanicals are native to the region, such as spruce, elderflower, blackthorn, bramble leaves and lingonberries, which are like small cranberries.Apart from common botanicals, others include pomelo, kaffir lime, acacia, jasmine, honeysuckle, almond, camomile, grains of paradise, lavender, lemongrass, nutmeg, pimento, rose hip and sloe berries.
With an ABV of 47 per cent, the result is a smooth, complex flavour with crisp citrus notes and hint of peppery spice. It is promoted for mixing with tonic and in classic cocktails such as a Sling, Martini or Gimlet plus original recipes.
It is being developed for the UK by agency Spirit Cartel, whose other brands including Banks 5 Island Rum, Ron Millonario, Mount Gilboa Rum and DQ vodka, with brand development led by James Triffo, formerly of Inspirit Brands.