Grolsch to turn Brighton bars green

blind tiger brightonBars, pubs and clubs in Brighton are to be turned green in a campaign to promote Dutch beer Grolsch.

In line with the brand’s green colour, distributor Molson Coors is to use green lighting to transform eight participating outlets as well as the Brighton Wheel on the seafront and a bicycle taxi rank.

It is part of Grolsch’s Green Light District campaign and will be run in different locations across Brighton from November 27 to 30 and from December 4 to 7.

Michael Bosanko, a top light graffiti artist, will perform live at one of the venues each night of the campaign. Customers will be invited to create their own piece of artwork with prizes for the best designs.

The top prize will be a trip to Amsterdam to attend a light graffiti workshop. Each outlet will also receive a bespoke light art canvas to display.

It starts at The Temple Bar on November 27 and then moves on to the Prince Albert, the Queen’s Head and Molly Malone’s in the first burst of activity. For the second week, it travels to the Hobgoblin, the Hare and Hounds and Blind Tiger nightclub (pictured).

Grolsch coupons will be handed out in New Road and in front of the Brighton Wheel by mobile teams, offering a free bottle of Grolsch delivered by a VIP waitress to the customer’s table.

New Road will also be home to three bicycle taxis which will transport customers to participating bars free of charge.
grolsch bottles

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