A third site has been announced for bar and restaurant concept Neighbourhood after its success in Manchester and Liverpool.
East Coast Concepts is taking over the former Carluccio’s unit in Greek Street in Leeds, planning to open it as Neighbourhood in the autumn. It is pictured as a computer-generated image.
Marking an investment of £1.7million, it will be an all-day dining destination, evolving into a party hotspot by night. The “lavish” interiors are being developed with leading hospitality designer Edwin Pickett.
East Coast Concepts CEO James Hitchen said: “The concept behind Neighbourhood is to create the best party imaginable, perpetually occurring, always delivering, visionary but without pretence or artifice – the sort of experience that feels like it is once in a lifetime but is actually always available at Neighbourhood to those in the know.
“We’ve been planning to come to Leeds for a while and now feels like exactly the right time. It’s an extremely exciting development for the brand and a whole new entertainment concept for the city.”
Inspired by New York’s dining district, James launched the first Neighbourhood in Manchester’s Spinningfields in 2012 and the second Neighbourhood in Liverpool in 2016.
Its sister brand Victor’s – an elegant and contemporary Hamptons-inspired dining concept in the upmarket Cheshire suburb of Hale – has also seen great success since its launch in 2014, with plans for expansion set to be revealed in the coming months.
James added: “Last year saw huge growth for East Coast Concepts – as a team and for the brands. We’ve worked hard to develop Neighbourhood and Victor’s and it’s crucial that the DNA of these concepts is maintained and nurtured at all of our new sites. This is just the start – the next few years are definitely going to be exciting.”
In March, James was named Entrepreneur of the Year at Manchester’s Eat Drink Sleep Awards and last year was one of Insider Media’s 42 under 42. He has entrepreneurism in his blood: his grandfather founded Hitchen Foods which became one of the north-west’s biggest food manufacturers.