Eclectic Bars has launched a campaign linked to the World Cup asking women to donate their old lingerie to help children living in one of Rio de Janeiro’s poorest favelas.
Women can drop off their bras at 17 of Eclectic Bars’ clubs and bars across the country, from the tiki destination Lola Lo to Moroccan hang-out Po Na Na. Donations will be accepted for four weeks from June 14.
Bra Bank will accept lingerie in any condition, meaning underwear that might otherwise have gone to landfill can now help to change young people’s lives. The bras will be recycled raising £1 per kilogram.
Cash raised goes to Little Learners, an education project run by charity, the Flamingo Foundation. The scheme provides teachers to help children living in Parada de Lucas – one of Rio’s poorest favelas.
The impoverished community in which Little Learners is based is under the control of heavily armed teen gang members, and young people here are at constant risk of becoming involved in the armed drugs trade. For more information, visit flamingofoundation.org/bras.
To entice as many women to donate their bras, anyone who gifts a bra on June 14 at one of the clubs and late-night bars will receive free entry as a thank you.
The drop-off point venues have also created a range of bespoke World Cup-themed cocktails and shooters, available on all nights that England are playing.
Grace Leedham, marketing executive for Eclectic, said: “Most women will have bras that they no longer wear lurking in the back of their underwear drawer and this campaign is a great way to put them to good use.
“Simply by donating their old bras, women can help support young people in Brazil to have access to education and lift themselves, and their families out of poverty.”
Old bras can be dropped off at Sakura in Manchester and Reading, Fez in Cambridge and Putney, Lola Lo in Bournemouth, Brighton, Cambridge, Derby, Edinburgh, Lincoln, Manchester, Norwich, Oxford and Reading, Po Na Na in Bath, Bristol and Wimbledon, and Coalition in Brighton.
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