Eclectic Bars is to launch a new nightclub, Coalition, in Reading, building on the success of its venue of the same name in Brighton.
The new club will be in Gun Street on the first floor of the company’s bar, Smash, which combines cocktails, craft beer and pizza with ping pong. The space was formerly home to Japanese-inspired bar, Sakura.
Due to open on June 30, Coalition will have a non-commercial feel, with strong links to music, live gigs and experiential events. It is seen as a cool, high-energy concept that will resonate with the same customer-base as Smash.
The club will be open on Monday, Wednesday, Thursday and Friday from 10pm to 4am and on Saturdays from 9pm to 4am.
The décor will have a warehouse feel with stripped-back finishes, offering a laid-back vibe with exposed brickwork and industrial-style light fittings. The venue was designed by Cheeky Tiki.
Live acts will often be booked to double in Coalition in Reading and Brighton on the same night. To provide the two sites with a brand identity, both Coalitions will be linked through websites, online ticket stores and online events marketing platform Fatsoma.
The main-room music policy will be a credible mix of commercial, current house and alternative. The opening weekend will see the return of stalwart Reading nightlife experience Hanzo, with Patrick Nazemi from Ibiza Rocks and, on July 1, live bands plus UK radio institution and dance music star Steve Smart from Kiss FM.
Future big-name DJ bookings include Ministry of Sound’s Joshua Roberts, garage, experimental bass and soulful house legend DJ SKT, and new dance music sensations NVOY.
“Coalition will lead the curve in up and coming and festival-ready artists across all music genres,” said Eclectic Bars’ area manager Paul Dutnall.
The Loft space, above the main club, will be an entertainment space boasting a full range of offerings including DJs, live local and international performers and private-hire opportunities.
The venue features an all new L-Acoustic sound system especially modelled for the venue, installed by SSE Audio, which is described as “a full-on music venue system capable of high-level club energy and live music articulation when required”. The same system is installed at major venues such as The Garage in Islington and Borderline in Soho, London.
Eclectic Bars’ managing director, Lee Nicholson, said: “Coalition Reading is an extension of our highly successful venue in Brighton. In Brighton we are known for our on-trend music-led vibe and the distinctive, niche customers that we attract and we are thrilled to be bringing this exciting concept to Reading.”
Coalition Reading general manager, James Griffiths, added: “Our visitors can expect to get up close and personal with some of the country’s top DJs in an intimate environment and to see and hear the newest and best live bands.”
Eclectic Bars is a subsidiary of the Brighton Pier Group. Its other venues include Lola Lo tiki bars, Po Na Na, Fez, Lowlander and Embargo Republica.
Picture by Max Langran.