Edinburgh Gin is expanding its popular Rhubarb & Ginger collection with the launch of a full-strength flavoured gin.
The 40% ABV Rhubarb & Ginger Gin joins the brand’s Rhubarb & Ginger Gin Liqueur and ready-to-drink can of Rhubarb & Ginger Gin Liqueur with Ginger Ale.
To create the new, “juniper-forward” variant, natural rhubarb and ginger flavours have been added post-distillation to Edinburgh Gin Classic.
According to Ian Macleod Distillers, producers of Edinburgh Gin, Rhubarb & Ginger Full-Strength is “perfect for creating a refreshing twist on a classic serve and bringing depth of flavour to G&T menus”.
The spirit is recommended paired with yuzu and Mediterranean tonic varieties.
Neil Mowat, UK marketing director at Ian Macleod Distillers, said: “Since launching our original Rhubarb & Ginger Gin Liqueur in 2014, Edinburgh Gin has been category defining within flavoured gins and gin liqueurs.
“Our original Rhubarb & Ginger Gin Liqueur remains the on-trade’s number one premium flavoured gin product, and we’re excited to now offer bartenders and consumers alike our original rhubarb and ginger flavour profile as a full-strength classic gin.”
To celebrate the launch and encourage exploration, Edinburgh Gin will be rolling-out a ‘fortune-telling gin ball’ activation into bars.
Modelled on the popular magic-8 ball, the fortune-telling gin ball will predict eighteen perfect serves, from Head for the Med, blending Rhubarb & Ginger Full-Strength Gin with Mediterranean tonic, to The Outlook is Bubbly, which mixes Rhubarb & Ginger Gin Liqueur with fizz.