Ei Group launches revitalised awards programme for licensees

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Ei Group, the UK’s largest pub company, is launching a revitalised awards programme to recognise the outstanding licensees in its estate and the best bars and pubs.

Launching today (January 4) via www.eigroupawards.com, the Ei Group Awards for Excellence will be open to licenssees across the UK that are part of the Ei Publican Partnerships Business Unit.

Categories include:

• Best Community Hub
• Best Marketing Initiative
• Best Food Offer
• Best Sports Venue
• Excellence in Cellar Standards
• Best Joint Investment
• Best Newcomer
• Best Live Music Venue
• Best Turnaround
• Best Multiple Operator
• Best Outdoor Area
• Lifetime Achievement Award
• Ei Group Pub of the Year

A number of industry experts have been invited to judge the awards, alongside senior Ei Group executives.

Paul Harbottle, group commercial director at Ei Group, said: “Our new awards programme is an opportunity for us to celebrate the most outstanding operators across our estate, learn from the best and inspire other publicans to further raise retail standards and business performance.

“We look forward to reviewing the entries and discovering more about the many fantastic pubs we have across the country, and celebrating with our publicans at the awards night next summer.”

The Ei Group Awards for Excellence winners will be announced at a gala awards ceremony at Coombe Abbey, Warwickshire on July 10, 2018.

Visit eigroupawards.com.

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