El Jimador tequila is releasing two new limited edition Day of the Dead bottles to the UK on-trade across both its Blanco and Reposado expressions.
The launch follows the success of the 2017 limited edition bottles in the Grocery channel as El Jimador continues to support the growing interest from consumers in going out and celebrating Day of the Dead, otherwise known as Día de los Muertos, on 2 November.
Both bottles look to transport consumers to the heart of Mexico and embrace El Jimador’s philosophy of living life in its most vibrant form.
On 2 November, people around the world will be joining Mexico in its annual festivities, toasting to the future and celebrating life with family and friends.
The new packaging has once again been designed with renowned American artist David Lozeau and showcases the prominent colours synonymous with the day-long celebration.
Lozeau is well known for his unique, expressive skeleton characters and puts a modern twist on traditional Day of the Dead iconography.
The new design will be rolling out across on-trade outlets from October in both the Blanco and Reposado 70cl expressions.