Tequila brand El Tequileño is making its debut in the UK through a new partnership with independent spirits firm Ten Locks.
Founded in 1959 by tequila pioneer Don Jorge Salles Cuervo, El Tequileño is made using blue agave from Los Altos de Jalisco and mineral-rich volcanic spring water from El Volcan de Tequila.
Bartenders can experiment with six expressions of El Tequileño – Blanco, Reposado, Platinum, Reposado Gran Reserva, Añejo Gran Reserva and Reposado Rare.
The Blanco and Reposado will be available in early 2021, with the remaining four variants expected to land later in the year.
Becky Davies, head of commercial at Ten Locks, said: “We know the arrival of El Tequileño is much-anticipated within the trade; our talks with bartenders reveal this to be one of the spirit brands they have been trying to get their hands on for some time – especially the Reposado Rare.
“We’re proud to spearhead its arrival in the UK and see real promise for the brand as the trade is able to tap into increasing consumer appetite for tequila and unlock the potential of a sector that’s really showing momentum.
“We promised to back brands that present innovation to UK bartenders while striving for positive change.
“In El Tequileño we have the perfect partner; it has its own 60-year old distillery, employs traditional, sustainable production techniques and offers a fantastic spectrum of flavours to really showcase how good tequila can be.
“Sadly, Don Javier, creator of the Batanga cocktail, passed this year at the age of 96, but his legacy of the popular combination of lime juice, salt, El Tequileño Blanco tequila, cola and ice, lives on and can now be recreated right here in the UK.”