Held alongside UK Rumfest on October 12 and 13 at London’s Excel exhibition centre, the showcase brings together rum and cachaça brands from small and independent producers that are new to the UK or seeking distribution.
Brands taking part in Boutique Rumfest this year will include Real McCoy Rum, a super-premium rum from the Foursquare Distillery in Barbados which is aged in oak ex-bourbon barrels.
The Poshmakers – the team behind Ish Gin – will present their golden rum Virgin Gorda – named after one of the British Virgin Islands – which is a blend of rums from Trinidad, Jamaica and Barbados, aged for an average of five years and up to eight years.
Others at Boutique Rumfest will include Santiago De Cuba rums, which are from Cuba, and Westerhall rums from Grenada, plus many more still to be revealed.
While tickets to the main Rum Experience festival are available to anybody, Boutique Rumfest is accessible only to people working in the bar and drinks industries. Registration is now open via the Rumfest website at http://rumfest.co.uk/boutique-rumfest-registration-trade-only/.
Attendees to Boutique Rumfest will also gain free access to the general Rum Experience area at UK Rumfest, although they will need to buy tickets if they want access to the new Connoisseurs’ Cove area.
With a large rise in smaller brands available on the market, Boutique Rumfest offers a platform for emerging distillers who would not necessarily have the opportunity otherwise to showcase their new products.
Brands appearing at this year’s event will benefit from exposure to key industry figures including wholesalers, buyers, distributors and importers, giving them an invaluable opportunity to develop and grow within the industry.
Likewise, attendees to this year’s intimate showcase will be given am insight into these developing brands and have the opportunity to sample and taste some of the newest rums on the market.
Ian Burrell, founder of the Boutique and UK RumFest and global rum ambassador, said: “UK Rumfest is the ultimate celebration of all things rum and it’s so important that rising, independent brands are given the platform to showcase their talents and the recognition they clearly deserve.
“Boutique Rumfest 2012 proved to be a great stepping stone for small, emerging rum brands and we can’t wait to see even more join us in October.”