Emporia Brands champions armagnac with Lauvia range

Matt Dakers Lauvia Boutique Bar Show

Emporia Brands is championing armagnac with new activity to promote its brand Comte de Lauvia in UK bars and restaurants.

It is gaining new distribution for the range which starts with the entry-level Fine, an eight-year-old VSOP and a 12-year-old XO and extends to vintages and Comte de Lauvia Extremely Rare blend of the best vintages from the 19th and 20th centuries.

Accounts in London embracing the armagnacs include Hawksmoor, 155 Bar & Kitchen, Phoenix Palace, Awana and Pollen Street Social which has placed Comte de Lauvia Fine on its new menu.

Comte de Lauvia is produced in the Gascony region of France, using Ugni Blanc, Baco Blanc and Folle Blanche grapes that are best suited to the production of armagnac.

It follows activities to promote the brand in the on-trade including Boutique Bar Show in Manchester in May when Emporia Brands’ armagnac expert Matt Dakers hosted a series of discovery tasting flights for bartenders (pictured).

His tastings started with a flight of the three grape varietal distillates followed by a second flight showing the evolution of the eaux de vie in the Comte de Lauvia Fine blend through different stages of oak maturation. The third flight featured three expressions, starting with Fine and moving on to Réserve, blending eaux de vie from 2001 to 2009, and Hors d’Age with eaux de vie from 1973 to 2000.

Emporia Brands has pledged to shake up the armagnac category with innovative campaigns, training programmes and influential event support. In July, it will be championing its other armagnac brand, Marquis de Montesquiou, at the Imbibe Live show.


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