European Bartender School launches new nationwide campaign to attract students


The European Bartender School (EBS) has launched an exciting new nationwide advertising campaign targeting prospective students across universities and major cities.

The bartender school specialises in four-week courses which allow students to gain a life skill, learn from industry experts and travel and work around the world.

Combining digital, mobile and radio advertising, the campaign hopes to saturate some of the UK’s busiest cities with the EBS brand. Activity includes nationwide targeted mobile video advertising on music streaming service Spotify and radio advertising on some of the country’s most popular stations.

“This is the largest offline campaign we’ve ever done,” head of creative strategy for European Bartender School, Ray Slater Berry, said: “We’re hoping to reach new and wider audiences by exploring different marketing avenues with Media Agency Group. We aim to continue changing the bartending industry for the better, heightening expectations on what it takes to be a bartender.”

Student unions are being highly targeted in order to reach EBS’ ideal demographic, with various ad formats now live in some of the country’s leading universities. Ads also feature prominently on the London Underground network as well as in cities such as Manchester, Birmingham, Sheffield, Leeds and Nottingham.

There are over 25 EBS schools situated in some of the world’s most remarkable locations, from Milan and Madrid to New York and Sydney. See www.barschool.net for more information.

Previous In the Know: District House in Liverpool
Next Trendy Chinese restaurant and bar opens in Leeds