Exclusive new Italian wafers from IBC really take the biscuit


Thinking of refreshing the snacking menu but stuck for ideas? Look no further.

The Italian Beverage Company (IBC) has an exclusive new range of European style
Simply snacking wafers which are made in Italy to an authentic recipe so they taste
delicious and with all new contemporary POS packaging to encourage that all important
impulse purchase, they will look great on any bar.

The crisp and moreish wafer biscuits are generously loaded with a rich, creamy filling for
maximum flavour and three popular options are available – Hazelnut, Cocoa Cream and Vanilla.

“Wrapped wafer biscuits are an ‘easy sell’ line which have become an essential everyday
item for any operator,” said Ricky Flax, General Manager, IBC. “To help drive sales, we have taken a classic Italian biscuit and refreshed the format for the UK market with new understated packaging which is better suited to our urban interiors and design conscious consumers.”

“Customers often want to grab a drink they work or catch up with friends and are looking
for something light and tasty which they can enjoy or slip into a bag or pocket for sharing later. A timeless treat and with large profit margins, our new wafers are the perfect choice all round.”

IBC Simply snacking wafers come in 45g packs of eight biscuits and have a RRP of £1.10
a wafer. For further information or to request a free sample pack please contact
sales@italianbev.co.uk or telephone 020 873 60455. Find out more about Simply wafers here. Visit the company at the London Coffee Festival, stand HP 33 Hyde Park Area.

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