Expansion plan for London bar operator

Dirty Martini Hanover SquareCG Restaurants & Bars, which operates Dirty Martini, Fire & Stone and Tuttons, has embarked on a multimillion-pound expansion strategy in London.

It plans to acquire 12 new units in the capital over the next three years, centred on high-end retail and footfall locations, with four already planned over the next 12 months.

The first new bar will be a third site for its cocktail-led Dirty Martini concept in Bishopsgate Exchange in the City of London, which is due to open in mid-September.

Scott Matthews, chief executive of CG Restaurants & Bars, said: “A City location perfectly complements our existing bars in Covent Garden and Hanover Square so was the natural evolution for the brand.

“We are excited to have secured one of the area’s most prime locations, which heralds the start of a rapid expansion phase for the group across this great city.”

Matthews added that Dirty Martini was acclaimed for its cocktails, vibrant atmosphere and stylish interiors, reflecting “the vibrancy of London and its consumers today”.

Further plans from CG include consolidating its restaurant and bar operations at London’s prime Covent Garden, Mayfair, and Soho locations as well as London’s two Westfield shopping and leisure complexes Westfield as well as Gunwharf Quays in Portsmouth.

Its restaurant businesses include the newly-refurbished Tuttons in Covent Garden Piazza and the four-strong Fire & Stone in London, Oxford and Portsmouth.

CG opened Dirty Martini seven years ago in Covent Garden, followed by a second Dirty Martini in Hanover Square in 2011 (pictured). Bitter Sweet was created in the former Kingly Club site in Soho in 2012. A non-core unit at Spitalfields, London, has been sold.

Matthews said: “Tuttons continues to surpass all expectations, trading at record levels. The next 12 months are going to be exciting for our business as we open the first of four expected new sites over the period.”

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