Experimental Cocktail Club team to open east London bar

ECC Xavier Romee Pierre Olivier

The team behind the Experimental Cocktail Club bars in London, Paris and New York are to open a new bar in east London.

This month, The Experimental Group is to launch Joyeux Bordel on Shoreditch’s Curtain Road, which will focus on offering high-quality innovative cocktails alongside an eclectic music programme.

The company is independently owned by its founders, three childhood friends Romée de Goriainoff, Olivier Bon and Pierre-Charles Cros, along with Xavier Padovani who became a partner in 2010 when Experimental Cocktail Club opened in London’s Chinatown.

The new bar will be their third London venture after their wine bar Compagnie des Vins Surnaturels opened last year. Their other venues include Experimental Beach in Ibiza and La Compagnie des Vins Surnaturels in New York and Paris.

Joyeux Bordel will have a vintage sound system with an emphasis on vinyl. The music programme will take in many genres such as afro, soul, funk, disco and boogie until the early hours. At the helm for the music will be Daniel Willis, co-founder of The Clove Club in Shoreditch, and his brother Sam Willis of R&S Records.

The Experimental Group promises that the drinks list will be of “significant importance” in line with their other cocktail bars, featuring twists on classics, punches and an extensive champagne list.

The interior of the 130-capacity bar has been led by Dorothée Meilichzon of Chzon Design who has worked on many of the group’s sites including all three Compagnie des Vins Surnaturels bars.

The vision for Joyeux Bordel was to create a dark and interesting space that referenced classic French design.

Walls will be inky blue and deep green, with a dark fresco inspired by the curved shapes of stones and curtains from artist Alexandre Poulaillon. Mismatched rugs have been sourced from Kempton Park for the floor.

The bar in pippy oak and white marble is modelled after a 1920s French bathtub. Seating will be a mixture of stools and banquettes, all of which are enveloping, cosy and low slung.

Romée said: “Joyeux Bordel is a dream for us. East London is increasingly where we go out, and the location is flanked by some of our favourite restaurants.

“The name is a French term used to mean a ‘happy mess’ and how we’ve always described our approach as a team – a bit crazy and spontaneous but driven by a will to produce the best experience.

“With Shoreditch we are extending our musical focus further than we have before. It felt right for the area and we never want to rest on our laurels. We’re incredibly lucky to have Daniel and Sam on board as collaborators in that respect.”

Opening April 16 at 147 Curtain Road, it will be open Monday to Thursday from 6pm to 2am, Friday and Saturday from 6pm to 3am, and Sundays from 6pm to midnight.

Pictured: Xavier, Romée, Pierre and Olivier

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