Maxxium UK is rolling out its bartender engagement programme for The Famous Grouse whisky, adding Leeds and Bristol.
After the success of events in London, Edinburgh and Glasgow last year, its Masters of the Famous Blend sessions will provide more education on the full range as well as the craft of blended whisky.
Events are being held at Shear’s Yard in Leeds on September 7 and The Milk Thistle in Bristol on September 27.
The events bring together the senior team behind The Famous Grouse including new master blender Kirsteen Campbell (pictured), master of wood Stuart MacPherson, global brand ambassador Lucy Whitehall, and drinks specialist David Miles from Maxxium UK’s Mixxit team.
The previous programme closed with a competition, offering cash prizes for the best-performing bars and pubs, which was won by Cheers Café Bar & Tavern in Fraserburgh, Aberdeenshire. Click here for the full story.
Johna Penman, marketing controller for The Famous Grouse, said: “The Famous Grouse has achieved its standing as the best-selling whisky in the UK through the impressive skills of our master blender and the commitment to quality that is consistently applied to all areas of production.
“This includes our wood policy which manages the sourcing of materials from tree to cask, and our maturation process.
“This engagement programme enables our senior team to share their knowledge with bartenders, who play such an important role themselves in ensuring that our whisky reaches consumers.”
Any bartenders wishing to join the bartender sessions should email tfgteam@bigpartnership.co.uk to reserve a place. Places are limited so bartenders should check availability in advance.
