Fashion statement at London Cocktail Club’s latest bar

LCC Monument

London Cocktail Club has branched out to a new site in the City of London. Pictures by Kev Williams

London Cocktail Club is one of the bar industry’s biggest success stories of the past decade. After being founded in 2008 in Covent Garden by JJ Goodman and James Hopkins, it has proven it is possible to run a high-volume business while still offering inventive cocktails served with high standards of hospitality. They have now opened their seventh LCC, calling it their “sexiest yet”, in a former Corney & Barrow bar on the corner of Eastcheap and Fish Street Hill in the City, close to the Monument.

Described as “the next iteration” for LCC, the new 1,500 sq ft basement bar is inspired by classic Savile Row-style tailors, reminiscent of the site’s earlier incarnation as a traditional men’s suit shop. In collaboration with fashion brand ASOS, they have transformed the shop-front entrance with gold-leafed windows displaying towering suited mannequins fitted with large taxidermy animal heads, crafted for LCC by leading theatre set and costume designer Ellan Parry.

LCC Monument

Downstairs, the tailor theme carries through with pinstripe, sharks-tooth and tweed-clad stool tops and banquettes, custom-made by Penwith Upholstery. With the design led by JJ himself, it is said to be where “rock ‘n’ roll, eccentric punk meets gentleman’s club”, with Vivienne Westwood and Paul Smith as the “creative idols”. In proper LCC style, there are candle-lit nooks, eclectic antiques, bespoke artwork and wallpaper and an imposing bar well stocked with spirits, liqueurs and vermouths.

Each of the LCC bars focus on a different spirit, and here it is scotch whisky, with a specialism in classics such as a Rob Roy. You will still find the fun-loving, crafted cocktails that LCC is famous for, including twists on the classics such as a Negroni with British aperitif Kamm & Sons, a Smoked Demerara Old Fashioned and The Cardenel – a rum twist on a Manhattan using peppercorn-infused Cardenel Cisneros Pedro Ximénez sherry.

LCC Monument

A list of cocktails paying homage to pop culture includes Butter Beer, inspired by Harry Potter, which mixes Stolichnaya vanilla vodka, Peroni beer, Jack Daniel’s Tennessee Honey, caramel syrup, egg white and apple juice, or get the disco party started with Boogie Nights combining Grey Goose Le Citron with crème de pêche, Disaronno, pineapple juice and peach purée.

They are also promising “secret” lists in line with the whisky focus as well as “whisky fountains”. While the new Monument bar is said to mark “a new phase for the company”, it still retains the liquor-fuelled mayhem that the group is infamous for.

London Cocktail Club, 2B Eastcheap, London EC3M 1AB
Tel: 020 7580 1960

LCC Monument

Originally published in the June 2017 print edition of Bar magazine.

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